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February 2015

Ready-to-eat cereals were once considered ‘healthy food’ and a fine way to enjoy essential whole grain. Since then these cereals have become saturated with cheap sugars and toxins, and long ago the delicious whole grain was replaced with distasteful, nutrient depleted flour. The chemically farmed grain, that already had diminished nutrient content, was over processed leaving just carbohydrates. Cereals became hollow calories that had lost their flavor. They tasted entirely different than the healthy ones. Ready-to-eat cereal became empty costumes of what had initially led to their popularity.

After the U.S. Civil War large numbers of people suffered from chronic digestive problems, a.k.a. dyspepsia, brought about by overconsumption of high protein, high fat, meat-centric diets. Doctors soon realized that American eating habits were causing disease and that eating patterns had to fundamentally improve. Sanitariums sprang up across the county promoting exercise and a restorative, mostly plant-based, diet. They hoped to move American culture toward a path leading to, and supportive of good health. Doctors and sanitarium employees of the time, e.g., Dr. James Caleb Jackson, Ellen White founder of the Seventh Day Adventist Church, John and William Kellogg, Charles William Post, Dr. Alexander P. Anderson, and in Europe Dr. Maximilian Bircher-Benner developed many ready-to-eat whole grain cereals like granola, oatmeal, cereal flakes, puffed cereals, fine ground types like cream of wheat, and what became the European favorite - müesli.

However, in 1939 sugar sweetened chemically colored cereals arrived at the ‘super’market. Big moneyed radio and television marketing propelled their popularity, and children became the target of these cereal companies. A menagerie of cartoon characters, sport hero endorsements, trading cards, superheroes, talking animals, and prizes, in combination with sugar's addictive nature, led to Americans becoming completely hooked on these cereals by the mid-1950s.

Today, the majority of quick cooking and ready-to-eat cereals are overloaded with sugar and chemicals. Most are refined grain based; made of grain that is stripped of phytonutrients, beneficial fiber, vitamins, and minerals. Chemical colors, artificial flavors, preservatives, chemical fortification, agricultural chemical residues, and most recently genetically modified organisms, GMOs and their derivatives, pollute them.

Today's good news is that a revival in demand is happening for better tasting, much more satisfying, easy to enjoy whole grain cereals such as organic EDEN Flakes, EDEN Müesli and Cinnamon Müesli.

Food is manifestation of spirit.

Cereal in Minutes - Hot or Cold

Five organic EDEN Whole Grain Flakes -Kamut®, Spelt, Oat, Rye, and Brown Rice Flakes are North American family farm organically grown whole grain that is simply hulled, sprayed with water, gas fire ceramic kiln roasted, and stainless steel rolled into quick cooking versatile flakes. Each one is an excellent hot cereal after only a few minutes of cooking. They are great as porridge, an entrée, a side dish, in baked goods, in salads, excellent for thickening soups and stews, and in granola and cereal bars.

Organic EDEN Müesli is 100% whole grain cereal made of three EDEN Flakes — Oats, Rye, and Spelt wheat. Sweet and tangy all organic dried cranberries, raisins, wild blueberries, roasted pumpkin seed, and raw sunflower seed are included. EDEN Cinnamon Müesli has a nice touch of organic cinnamon for added flavor and value.

In Europe, müesli is an any time of day meal.

A Key To Well-Being

Whole grain is essential to good health and longevity. It imparts vitality and helps the body burn 25% more calories each day. Whole grain also subdues appetite by satisfying us more thoroughly for much longer. In doing so it greatly assists in proper weight management.

Properly handled and prepared EDEN Flakes and EDEN Müesli maintain integrity of their nutritional components. They are good sources of protein, complex carbohydrates, fiber, essential B vitamins, magnesium, manganese, and a bountiful host of beneficial phytonutrients. They are low fat and contain little to no sodium. A bowl of EDEN Flakes porridge or EDEN Müesli provides bracing energy, setting a happy tone and calm disposition for any day they are enjoyed.

These EDEN cereals are packaged in reclosable standing pouches chosen for their protective oxygen, moisture, and light barrier features to retain and safeguard freshness, nutrients, and flavor. No chemicals, refined sugars, or dried fruit sulfites are ever used. EDEN Brown Rice Flakes are Gluten Free.